Pricing
Free analytics with AI built in. Every plan includes the full platform and unlimited seats.
Amplitude AI
Analytics
Session Replay
Experimentation
Guides and Surveys
Activation
Free
For individuals and explorers getting started
Free
2M Events/month forever.
No Credit Card required.
Get started with:
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Recommended
Plus
For small teams finding product-market fit
Starts at $0
First 2M Events/month free.
Credit Card required.
Everything in Free, and:
- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
For businesses looking to scale
Custom
Event based pricing
Everything in Plus, and:
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
For larger enterprises with complex requirements
Custom
Event based pricing
Everything in Growth, and:
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Early-stage startup looking to grow?
Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.
“You feel like Amplitude is on your side. They want you to have success and get results, as opposed to just, ‘Hey, here’s your analytics platform.’â€
“There’s so much potential to unlock. Amplitude helps enable the Gong team to surface trends and connect specific features to outcomes.â€
Annual Plus Plan Comparison
Base Plus Plan, by event volume tier (up to 20M)
The lowest-cost way to scale product analytics
Amplitude Plus lets your team keep sending the data that matters as you grow, without overage penalties, surprise renewal spikes, or pressure to cut back on instrumentation.
Everything included. More when you need it.
Unlock advanced features and unlimited usage for the products driving your growth.
Feature Experiment
Available for Growth and Enterprise
- Unlimited active experiments
- Multi-armed Bandits (MAB)
- Stratified Sampling
- Sticky Bucketing
- Approval Workflows
- Holdout & Mutual Exclusion Groups
Web Experiment
Available for Growth and Enterprise
- Unlimited active experiments
- Multi-armed Bandits (MAB)
- Stratified Sampling
- Approval Workflows
Guides and Surveys
Available for Growth and Enterprise
- Unlimited live guides & surveys
- A/B testing for nudges
- Custom CSS
- Advanced theming
- Air Traffic Control
Activation
Available for Growth and Enterprise
- Unlimited scheduled syncs
- 50 AMPL to 3rd party real-time syncs
- Behavioral Cohorts API
- Custom real-time streaming
Session Replay
Available for Growth and Enterprise
- Custom Monthly Sessions
- AI-based summaries
- Targeted Replay Capture
- Extended Retention (3-12 months)
Accounts (Group)
Available for Growth and Enterprise
- Account-level analytics
- Group-level experimentation
- Account-level bucketing
- B2B-focused reporting
Expanded packages are priced as a percentage of your platform plan.
Frequently asked questions
Yes. The Free plan is completely free, with no credit card required. You get 2 million events per month, plus access to out-of-the-box analytics, session replay, unlimited feature flags, web experimentation, activation, guides and surveys, unlimited AI Agents, MCP, AI Visibility, and AI Feedback. It's not a trial. There's no time limit. You can use Amplitude for free as long as it fits your needs.
Amplitude has plans for every stage of growth. The Amplitude Free plan includes 2 million events per month, session replay, A/B tests, feature flags, AI analytics, and unlimited seats, with no credit card required and no time limit. The Amplitude Plus plan starts at $0 and scales with your event volume as you grow. You can track usage in real time and upgrade anytime for better rates. For larger teams, the Growth and Enterprise plans offer custom pricing based on your volume and feature needs
An MTU is a unique user who triggers one or more events in your product within a calendar month. One MTU can generate many events, which is why Amplitude's Free plan measures usage by event volume, with 2 million events included per month.
An event in Amplitude is any action a user takes in your product: a button click, a page view, a signup, a purchase. Every time a user does something you want to track, that's one event. The Free plan includes up to 2 million events per month, which is more than enough for most teams getting started.
You don't need a credit card to get started in Amplitude. The Free plan requires no credit card at all. You only need to add one when you upgrade to Plus and start growing beyond the free limits.
Free helps you get started, and Plus helps you scale. Free comes with a fixed limit of 2 million events per month, perfect for learning and finding product-market fit. Plus unlocks higher event volume, better pricing as you grow, and the full platform for deeper insights, experimentation, and activation. You only pay when your product starts delivering value.
Yes, Amplitude connects to Claude, Cursor, Lovable, Figma Make, and any tool that supports MCP (Model Context Protocol). You can ask questions about your product data, build features informed by real usage, or generate reports without leaving the tools you already use. This works on every plan, including the Free plan.
Yes. The Startup Scholarship provides one free year of the Growth plan for companies with fewer than 20 employees and less than $10M in funding. The Tech for Black Founders Scholarship offers free, unlimited access to the Growth plan for qualifying organizations. Includes advanced analytics, experimentation, governance, and dedicated onboarding. No credit card to apply.
Every Amplitude plan [q¤Ž, including the Free plan, gives you access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, AI Feedback, AI Visibility, AI Agents, and AI Assistant. On Free, these come with limited volumes and capabilities. As you move up to Plus, Growth, and Enterprise, limits increase and you unlock advanced features like behavioral cohorts, heatmaps, computations, and portfolio analysis. For teams that need unlimited volumes or advanced capabilities on specific products, Growth and Enterprise customers can purchase dedicated add-ons priced as a percentage of the platform plan.
Absolutely. The Free plan gives you 2 million events per month and access to the entire platform, including analytics, session replay, feature flags, web experimentation, guides and surveys, activation, AI Feedback, AI Agents, and AI Visibility, all at no cost with limited volumes. If you qualify for the Startup Scholarship, you can get a full year of the Growth plan for free. Many startups run Amplitude at zero cost for their first one to two years, and only upgrade when they're ready.
The Growth plan is built for teams that need advanced analytics, causal insights, SSO and project permissions, and real-time data streaming. The Enterprise plan adds dedicated support, a customer success manager, advanced security, advanced user management, RBAC (role based access control), and compliance features, and custom data retention. Both plans are custom-priced based on your volume and requirements.
Amplitude offers something better than a trial: a free plan with no time limit. The Free plan gives you 2 million events per month, with access to core analytics, session replay, feature flags, and more. There's no credit card required to get started. Use it for as long as you need.