Digital Experience Maturity: A Checklist for Developing Technology Readiness
Use this checklist to build technology readiness and improve your digital experience maturity.
Building great digital products and experiences requires more than just vision—it demands a comprehensive digital transformation. But transformation is hard. It’s not just about adopting new tools; it’s about ensuring that your technology and data infrastructure enable your teams to take action. If your tech stack is fragmented and your data is unreliable, your organization is missing the foundation needed to build exceptional digital experiences.
Technology can either be your greatest accelerator or your biggest roadblock. It’s the engine that powers your ability to harness trustworthy, accessible data—and turn it into personalized, seamless digital experiences that keep customers coming back. Without the right tech stack in place, teams struggle with data silos, slow workflows, and missed opportunities to create meaningful connections with users.
So how do you know if your tech stack is setting you up for success? Evaluating your technology readiness.
What is technology readiness—and why should you care?
Technology readiness isn’t just about having the newest tools—it’s about having the right ones. Your systems should empower teams to experiment, personalize, and optimize digital experiences at scale. If your data is fragmented, outdated, or inaccessible, you’re missing out on opportunities to grow and innovate.
That’s why technology readiness is one of the four pillars of the Digital Maturity Model—a comprehensive digital experience framework and assessment—alongside strategic alignment, organizational readiness, and operational readiness.
Why technology readiness matters
Technology readiness matters because it’s the difference between momentum and missed opportunities. When teams have the right tools and trusted data, they can move fast, make smart decisions, and take action to build great digital products and experiences—without getting bogged down by tech gaps. A strong technology foundation fuels experimentation, iteration, and speed, giving you a competitive edge and keeping you ahead of the curve.
How technologically ready is your organization? Ask yourself these questions
1. Is a lack of integrations in your tech stack holding you back from key insights?
Take a holistic approach to your tool selection and choose an analytics platform designed for integration. Platform interoperability—the ability to connect and work across systems—is critical for technology readiness. A platform that seamlessly integrates with existing systems enables teams to adopt a more modern, efficient way of working.
Are all your systems working together to provide a single source of truth for data and insights?
How to fix it:
- Choose an analytics platform that integrates with your existing systems.
- Regularly audit your tech stack to eliminate redundancy and remove data silos.
- Prioritize tools that help teams collaborate across functions.
2. Are your teams using the same tools—or duplicating work?
When different teams use different platforms, collaboration suffers. Marketing, product, and sales teams often need the same customer insights, but if they rely on separate systems, they miss alignment opportunities.
Do your teams have shared access to insights that fuel smarter decisions?
How to fix it:
- Standardize tools across teams to streamline collaboration and decision making.
- Prioritize multi-functional platforms that serve both marketing and product teams.
- Train teams on how to maximize the tools they already have.
3. Can you trust your data?
Bad data leads to bad decisions. If your data is inconsistent, incomplete, or outdated, teams will struggle to deliver relevant, personalized experiences—and customers will notice.
Do you have a system in place to ensure data accuracy and reliability?
How to fix it:
- Establish clear data governance policies to maintain accuracy and consistency.
- Automate data validation and quality control processes.
- Assign data stewards to oversee accuracy and enforce standards.
4. Are you using analytics to predict and personalize?
Your analytics should do more than report on the past—they should help you anticipate customer needs and personalize experiences in real time.
Are you using customer insights to deliver smarter, more personalized experiences?
How to fix it:
- Invest in real-time analytics that track customer behavior across touchpoints.
- Leverage machine learning and predictive analytics to forecast customer needs.
- Use insights to continuously optimize digital experiences and drive engagement.
5. Can your team take action on insights?
Insights are only valuable if your teams can act on them quickly and easily. If your systems make it difficult to experiment, personalize, or optimize experiences, you’re missing growth opportunities.
Do you have the tools to activate insights and improve customer experiences?
How to fix it:
- Choose platforms that make it easy to test, iterate, and optimize digital experiences.
- Sync customer insights with marketing and product tools for seamless execution.
- Enable teams to act quickly by integrating experimentation into their workflows.
Ready to level up your digital experience maturity?
Technology readiness is not optional—it’s what separates digital leaders from the competition. The good news? You don’t have to guess where you stand.
Take the Digital Experience Maturity Assessment to benchmark your organization across the four pillars—strategic alignment, organizational readiness, operational readiness, and technology readiness. You’ll get personalized recommendations to help you empower your teams, activate your data, and build world-class digital experiences.
Pair the digital experience maturity assessment with the technology readiness worksheet.
Jenna Elliott
Vice President of Global Customer Success, Amplitude
Jenna Elliott is Vice President of Global Customer Success at Amplitude, where she ensures that customers are successfully implemented and drive business outcomes. She previously built Professional Services organizations at Narvar and Castlight Health.
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